These days, opportunities move through people.
Sometimes, it’s not even someone you know, but someone who has been quietly observing your work online, admiring your consistency, and recognising your value from a distance. That is why complacency is not an option. You must keep overdelivering behind the scenes: quietly, consistently, and without cutting corners.
We are living in the social media age of the silent scroller. Fewer likes do not mean fewer eyes, and fewer comments do not mean less influence. People consume quietly now. They read. They watch. They save your posts. They forward things you have shared to decision-makers and mention your name in conversations you will never hear about. I know this because I’ve done it a few times.
There is real power in that quiet observation. It is why visibility matters. You have to stay present, not for vanity metrics, but to ensure that when opportunity starts looking for expertise, your name and your work are already familiar.
You are leaving an impression whether you intend to or not. Make sure it’s the kind that opens doors.